SAN FRANCISCO, Aug. 19. — Genesis today unveiled its first full-size flagship motor-car, the GV90, at the Palace of Fine Arts. The company declared the machine a production model of the 2024 NEOLUN concept and set it on the eMP platform reserved for the Genesis flagship. The official account is here. Two variants stood for inspection. The GV90 Neolun carries independently opening hidden B-pillar coach doors, which Genesis calls the Neolun Arch Gate. The standard GV90 uses ordinary swing doors. The specification table lists a 123.5-kilowatt-hour battery and a combined 490 kilowatts. Genesis printed no United States sticker.
This correspondent notes the company also claims a world’s-first roof airbag. The claim is Genesis’s own.
COACH DOORS ON A FLAGSHIP
The Neolun Arch Gate is the spectacle. Front and rear doors open facing one another. The B-pillar is hidden. Genesis says a newly developed dual-motion hinge slides the rear door slightly outward, then swings it, so the rear door may open and close without fouling the front. Rear passengers enter without climbing around a pillar.
Safety, the company declared, was not sacrificed for the opening. Dual high-strength steel beams take the place of a conventional B-pillar. A hidden roll cage uses a frame 1.5 times thicker than ordinary vehicles, with high-strength steel tubes and structural foam. Genesis says crash performance is equal to a car with a conventional B-pillar.
The same day brought the GV90 Neolun First Edition, an ultra-exclusive limited release. Three two-tone liveries. Body-color 24-inch forged wheels. The company did not say how many will be built.
KILOWATTS, NOT A DOLLAR FIGURE
Genesis does not print horsepower for this car. The official table lists a front motor of 240 kilowatts and 350 Newton-meters. The rear motor is 250 kilowatts and 450 Newton-meters. Combined output, the company said, is 490 kilowatts and 800 Newton-meters. Dual electronic limited-slip differentials sit on both axles. Multi-chamber air springs change stiffness and ride height. Rear wheels steer as much as five degrees.
The battery is 123.5 kilowatt-hours, the largest in the Hyundai Motor Group, Genesis declared. A seven-seat GV90 is estimated at about 500 kilometers on a charge, by the company’s own research tests. That is not a public laboratory cycle. A 350-kilowatt charger, the company said, fills the pack from 10 percent to 80 percent in 22 minutes.
The body is 5,285 millimeters long and 2,030 millimeters wide. Wheelbase is 3,245 millimeters. Height is 1,815 millimeters on 22-inch tires and 1,825 millimeters on 24-inch tires. The Neolun wears 24-inch wheels as standard. Luc Donckerwolke, president and chief creative officer of Hyundai Motor Group, said the exterior draws on the Korean moon jar. Superfluous lines were struck. There is no rear spoiler.
THE CABIN AND THE RISING SCREEN
When the motor-car is parked, a button lifts the center OLED Cinematic Display 90 millimeters. The screen grows from 23.6 inches to 24.6 inches. Genesis says that is about 1.7 times the visible area. A 25-inch head-up display stands in for a conventional instrument cluster. Bang & Olufsen fits 25 speakers and a 7.1.4-channel Dolby Atmos system.
There is no start button. Pull the handle. The car wakes and the door closes. The Motion Column Shifter moves from the 12 o’clock position to the 2 o’clock position. Press the brake. It is ready. The company calls this the New Power Control System.
The Neolun, while parked, can rotate its front seats 180 degrees at the press of a door-trim button. The Executive Suite four-seat cabin adds a wood-veneer floor with radiant heat, a comfort partition, roll blinds, and a Smart Vision Roof whose transparency is controlled in six zones. Seats carry 15 air cells and a pulse vibration massage. Twelve airbags are fitted, including the roof airbag Genesis calls a world first.
WHAT THE COMPANY PRINTED
- First full-size Genesis flagship SUV. Production model of the 2024 NEOLUN concept. eMP platform exclusive to the Genesis flagship.
- Two variants: GV90 Neolun with Neolun Arch Gate (independently opening hidden B-pillar coach doors) and standard GV90 with swing doors. GV90 Neolun First Edition also shown; no production count published.
- Battery: 123.5 kWh. Genesis calls it the largest among Hyundai Motor Group electric vehicles.
- Motors: front 240 kW / 350 Nm; rear 250 kW / 450 Nm. Combined, Genesis says, 490 kW and 800 Nm. No horsepower figure printed.
- Dual E-LSD. Multi-chamber air suspension. Rear-wheel steering up to five degrees.
- Dimensions: length 5,285 mm; width 2,030 mm; wheelbase 3,245 mm; height 1,815 mm (22-inch tires) or 1,825 mm (24-inch). Neolun standard on 24-inch wheels.
- Range: about 500 km for the seven-seat GV90, Genesis internal research tests only. Charge: 10 to 80 percent in 22 minutes on a 350 kW charger.
- Twelve airbags, including a roof airbag Genesis claims as a world first. Pop-up OLED Cinematic Display, 23.6 inches rising 90 mm to 24.6 inches. 25-inch head-up display. Bang & Olufsen Premier 3D, 25 speakers, Dolby Atmos.
- United States MSRP, horsepower, 0–60, and a public laboratory range cycle: not published in the Aug. 19 kit or on a later Genesis newsroom bulletin this correspondent could find.
Euisun Chung, executive chair of Hyundai Motor Group, said the GV90 is “not simply a new vehicle, but a new vision for luxury mobility.” José Muñoz, president and chief executive of Hyundai Motor Company, called the day a landmark arrival. This correspondent will grant the coach doors and the kilowatts. The United States sticker remains unpublished.
Sources: Official Genesis Newsroom, Aug. 19, 2026, “A New Icon’s Arrival, Genesis Unveils GV90 Flagship SUV,” newsroom.genesis.com, and the accompanying official PDF. Specification table and photographs from the same Genesis Newsroom kit and photo hub. No later United States MSRP bulletin found on newsroom.genesis.com or genesisnewsusa.com. Official photos courtesy of Genesis.
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